Behr’s 2025 Color of the Year Is the Style Statement We Needed
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Behr Paint Company just announced their 2025 Color of the Year and it’s… (drumroll, please): Rumors. It’s a deep, romantic red color with burgundy undertones. With this moody hue, you can go big and bold painting an entire room, or use it as an understated splash of color on an accent wall or furniture piece. However you choose to implement the Behr Color of the Year, Rumors is a statement that will elevate your space and add a sophisticated edge.
Yes, many prefer neutrals for their walls, cabinetry, and doors, but color is nothing to be afraid of. Now more than ever, homeowners and renters are welcoming more color, pattern, and contrast. And red is leading the pack. In fact, Behr Paint conducted a survey that resulted in 76% of participants stating they’d consider painting a room or wall some shade of red. (Though you should probably skip red for bedrooms.) In the Behr 2025 Color Trends Palette, they’ve included many complementary shades they’ve chosen that embrace the intersection of neutrals and color.
Behr 2025 Color of the Year: Rumors MQ1-15
“Our Color of the Year empowers consumers to use color with confidence,” says Andy Lopez, Senior Vice President, Head of Marketing at Behr Paint.
“Rumors is undoubtedly a color that inspires creativity while being versatile enough to transform a space through large and small projects,” says Lopez.
Rumors is dynamic and flexible. Drench the half bathroom floor-to-ceiling with Rumors and accessorize with antique gold hardware for a rich, moody feel; paint your front door with Rumors for attention-grabbing curb appeal; or repaint your kitchen cabinets with Rumors for an unexpected pop of color.
There are endless ways to use the color, too, that aren’t as large-scale as your walls and doors. Paint a thrifted end table, a vase or catch-all dish, a wooden chair—any piece that might benefit from a colorful redesign. We all know that small changes can make a big impact in our space, and playing with color in less high-stake places can be a more approachable way to switch up style.
Rumors-Inspired Home Decor
“We’re seeing people embrace color like never before,” says Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”
Behr used a combination of research, trend analysis, and global lifestyle influences to create this year’s unique color story, and it’s one that embraces the bold, the inspired, and the visionary.
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